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Better and Faster: The Proven Path to Unstoppable Ideas, by Jeremy Gutsche
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Product details
Hardcover: 272 pages
Publisher: Currency (March 17, 2015)
Language: English
ISBN-10: 0385346549
ISBN-13: 978-0385346542
Product Dimensions:
5.8 x 0.9 x 8.6 inches
Shipping Weight: 12.8 ounces (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
65 customer reviews
Amazon Best Sellers Rank:
#375,603 in Books (See Top 100 in Books)
The notion of a chef taking the most acclaimed dish at his restaurant and throwing the recipe away sounds completely counterproductive––or is it? In Better & Faster, Jeremy Gutsche describes why most of us don't come up with brilliant ideas on a daily basis, and a great deal of this is due to conservative instincts.As soon as I started reading this book, I became aware of an oblique perspective for brainstorming that works around the natural tendency to think the way that most people do, most of the time. In Better & Faster, you're taught that singular ideas are easily born from an insatiable attitude, supported by creativity and a keen awareness of the market's climate. Jeremy demonstrates convincingly that if you're constantly questioning and reinventing your ideas, your products or your services, you'll have the advantage of evolving with inevitably changing interests and needs of consumers. This is an insightful read that will reshuffle your routine reasoning for the better.
I enjoyed reading about specific companies that implemented each of the strategies. I think the trend hunter site is fascinating, and I wish that there were more content specifically around the site and the process of advising clients. I rated it three stars because while I like the stories and patterns, I was hoping for more of a structured methodology to assess/create new opportunities based on the patterns.
This is definitely the most engaging business book I have ever read! From the fascinating and relevant stories to the concepts that are easy understand, it is a book that can be read in one sitting.Many business books offer content that is difficult to understand unless you have formal business training or education, but this is where Better and Faster is different. The majority of the stories feature brands that almost everyone is familiar with -- which makes them that much more interesting -- and the concepts and takeaways from each story can be applied far beyond the business world.The book really teaches you how to resist complacency -- whether it be in your professional or personal life. A must read for anyone!
Better and Faster is a book that not only inspires, but gives people the confidence to think differently and take on new challenges. It's full of stories of experimental entrepreneurs who have made unlikely connections through their own experiences to come up with incredibly successful businesses. By channeling one's inner 'hunter' and over a person's instinctive 'farmer,' as Jeremy Gutsche puts it, much can be achieved.It's a hard read to put down and complements Jeremy's innovation keynote perfectly. By rethinking hardwired instincts, people are able to look at the world in a different light and engage in projects with new fervor.
Short and sweet, Gutsche has a incredible cuota of reality and practicality, and also is good compilation of a lot of innovation ideas that we can find in different books, the complement of videos of the author it also very useful
If you’ve had the chance to read Exploiting Chaos, then you know the kind of excitement and enthusiasm that Gutsche brings to the table. Better and Faster does not disappoint and offers insight into some of the world’s top brands and their journey to success. If you’re looking for a clear-cut path toward reaching your own potential, Gutsche’s 6 patterns of opportunity will definitely help you get there!
This book takes you behind the scene of Industries "Think tank" that literally changes our world daily organizing it in principals thatyou can build strategies that will keep you always on the cutting edge.
Excellent for helping you develop the skill of looking for business opportunities.
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